Watchful produces intel about which app does what for which user personas.Ī lot of data is private to the company’s customers among which are the largest players in #FoodDelivery, #Retail, #Travel, and #Dating. The company specializes in watching consumer apps, tracking releases, new features, tests, and all the moves that impact users. Recently I came across a report created by our friends from Watchful. And I feel this hard technical and product work is underappreciated. ![]() Now, try doing this without subsidizing much of the demand. Especially when consumers have many other options to use. If it was more of a marketing game before - you had to outspend your competitors to win users - today it becomes more of a product play when you have to outsmart the others to keep those users active (and profitable!). This shift of focus also impacts the nature of the competition. Money is expensive now and it’s more important to earn than to expand the footprint at all costs. The focus seems to be on keeping users active and getting them to order more often. Lately, I felt that Uber, DoorDash, and other leaders talk more about product capabilities and less about their expansion efforts. Valid 9/14- at, Chipotle.ca or Chipotle app only purchase of Carne Asada entrée required.One of my favorite things to do is to listen to food delivery platforms' earnings calls. $10 USD min/$200 USD max in the U.S., $12 CAD min/$200 CAD max in Canada, each excluding tax and fees. Higher menu prices and additional service fees apply for delivery. To celebrate the return of Carne Asada, Chipotle is offering a $0 delivery fee offer* on all Carne Asada orders placed through the Chipotle app and website from Thursday, September 14 through Sunday, October 1. “Now, we’ve answered the call, brought back this iconic protein, and introduced an entirely new way to try Carne Asada with the Carne Asada Quesadilla.” ![]() “Over the past few years, our fans’ passion for Carne Asada has rivaled any other Chipotle menu item,” said Chris Brandt, Chief Brand Officer. While Carne Asada is a limited time offering, Chipotle is committed to partnering with new farmers and ranchers that align with its Food with Integrity principles to grow its supply chain. Since all of Chipotle’s beef is raised responsibly, with a vegetarian diet and no antibiotics and no added hormones, Chipotle estimates that only 5% of the U.S. ![]() ![]() The protein is officially approved for the Whole30® program and is compliant with Keto and Paleo diets.Ĭarne Asada at Chipotle is more than just a delectable menu item it is a testament to the brand’s commitment to Food with Integrity. Quesadillas are exclusively available on the Chipotle app,, Chipotle.ca, and third-party delivery platforms.Ĭhipotle’s Carne Asada is marinated, then seasoned on the grill with a blend of signature spices like cumin, coriander, and oregano, and finished with fresh squeezed lime, hand-chopped cilantro, for a deeply rich, satisfying flavor that captures the taste buds of Chipotle guests. In March, Chipotle launched the viral TikTok- inspired Fajita Quesadilla, which nearly doubled Chipotle’s quesadilla business at launch and resulted in two of the brand’s top digital sales days of all time. For the first time ever, Carne Asada fans can experience their favorite protein in Chipotle’s customizable quesadilla with melted Monterey Jack cheese, optional fajita veggies and three sides.įor guests trying Carne Asada for the first time and passionate Carne Asada fans alike, Chipotle’s Head Chef Nevielle Panthaky recommends a Carne Asada Quesadilla with fajita veggies and sides of cilantro lime white rice, black beans, and sour cream for dipping. Carne Asada last graced Chipotle’s menu before the brand launched its award-winning Hand-Crafted Quesadilla.
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